BSEO Case Study - SkinB5

SkinB5 is a leading acne prevention and treatment brand, SkinB5 target market is global and as such requires a global presence in the search engines.

As with all clients we first analyse the clients site structure we then move on to looking at the clients market and performing keyword research. Once we have performed the keyword phrase research we optimise each page to target certain keyword phrases. We identified that there were substantial trafficked keyword phrases the client had not been targeting.

We adjusted the site and began the seo campaign, within weeks the client had experienced a upturn in sales and conversion rate of traffic visiting their website.

Identifying keyword phrases that turn into sales is a primary objective of our campaign research, finding terms that drive qualified traffic is essential to a successful seo campaign.

Below is a selection of keyword phrases SkinB5 are receiving healthy traffic flows from but more importantly everyday sales.

• natural acne cure - Google
• natural acne cures - Google
• natural acne cures - NineMSN
• acne control - Google
• fast acne cure - Google
• prevent acne - Google
• natural acne treatments - Google
• vitamins for acne - Google
• clogged pores - Google

SkinB5 campaign is still in very early days yet and results will continue to climb, well the ones that are not already No1 results. At this stage SkinB5 has 41 keyword phrases in the No1 position, 128 search terms in the top 5 positions and 155 search phrase terms in the top 10 positions. This is just from the main keyword phrases we are working on, if we took into account the terms in the long tail of search it would run into simply hundreds more.